126% Growth | Senproco B2B eCommerce & ERP Transformation Yields

Industry

eCommerce, Manufacturing, Retail

Challenge: Senproco's Need to Modernize eCommerce & Streamline Sales Processing

Senproco, one of the premier names in animal grooming technology, wanted to modernize the way they interacted with their customer base, consisting primarily of animal grooming businesses. They provide elite B2B features, including per-store budgets and custom shipping options, to meet the specific needs of niche businesses. Our team helped automate their manual systems and supercharge their eCommerce arm, bringing huge boosts to revenue and conversion rate. At the time, a majority of their sales were processed with manual input from their sales team. Senproco saw this as a scalable opportunity and wanted to automate the purchases of their machines, shampoos, and other materials.

B2B Enterprise Resource Planning (ERP) Migration Solution

With a new website design, integration with a new ERP system, and customer-centric B2B features, Senproco underwent a transformative experience. Fulcrum’s award-winning design team utilized data and analytics to strategically enhance usability and user experience. This led to a significant increase in conversion rates and a reduction in cart abandonment.

The integration of the B2B Order Portal with Syspro ERP enabled independent customer purchases, saving time for sales reps and increasing revenue and profitability. As a result, Senproco experienced a remarkable 126% net revenue growth and a 30% increase in the site’s conversion rate. The site’s speed also improved by 15% to accommodate new features, integrations, and the expanding customer base.

Key Outcomes & Benefits

1. The client saw a 126% increase in net revenue compared to the previous period.

2. The site speed improved by 15% to accommodate new features, integrations, and the growing customer base.

3. There was a significant boost in the site's conversion rate, enabling buyers to purchase supplies and equipment more quickly and easily.

Key Technologies Behind Senproco’s Transformation

BigCommerce B2B Edition enabled Senproco to automate complex wholesale purchasing workflows for grooming salons and pet care businesses. For the pet grooming and pet health industry, this means supporting custom pricing, per-store budgets, bulk ordering, and account-based purchasing — all essential for professional buyers who regularly restock equipment and consumables.

SYSPRO ERP integration automated inventory management, order processing, and financial operations in real time. In the pet grooming and pet health sector — where equipment, machines, shampoos, and replenishable supplies must be accurately tracked — ERP connectivity ensures reliable stock levels, faster fulfillment, and improved operational efficiency.

B2B Order Portal (Self-Service Purchasing) empowered grooming businesses to place orders independently without relying on manual sales rep intervention. For pet health and grooming suppliers, this reduces administrative overhead while giving customers faster access to essential products they depend on for daily operations.

Customer-Centric UX Redesign leveraged analytics to improve usability, simplify navigation, and streamline checkout for professional buyers. In the pet grooming industry, where customers often reorder supplies quickly between appointments, reducing friction directly improves conversion rates and customer loyalty.

Performance Optimization: A 15% improvement in site speed ensured the platform could support new B2B features and increased traffic without compromising performance. For pet industry suppliers experiencing seasonal demand spikes or promotional campaigns, faster load times directly contribute to higher revenue and better customer experience.

Ready to Elevate Your eCommerce Experience?

Senproco's transformation shows what’s possible when the right platforms, integrations, and strategy come together. Whether you're managing multiple brands, complex promotions, or regional content at scale, the right architecture can unlock speed, flexibility, and growth without starting from scratch.

If you're planning an eCommerce upgrade or looking to get more from your existing platform, let’s start the conversation. We’d love to explore how we can help you streamline operations, personalize experiences, and scale with confidence.

Contact us below.