eCommerce, Telecommunications
GLENTEL, a major telecommunication retailer in Canada, faced significant challenges in maintaining and updating their eCommerce site. The complexities of managing multiple brands, frequent promotional updates, and the need for localized content in different regions made it difficult for their team to keep the site current. Additionally, their old system lacked ease of use, leading to inefficiencies in content management and integration of various applications. This hindered their ability to scale and meet their long-term goals, impacting overall business performance.
We integrated key technologies including Shogun for content management, Shopify for their eCommerce platform, Langify for translations, and IQmetrix for ERP solutions. Our approach did not require a complete rebuild but focused on customizing and optimizing existing systems. Daily collaboration with GLENTEL’s team ensured smooth implementation, with a focus on content SEO, user acceptance testing, and data migration. The introduction of targeted experiences and A/B testing in Shogun allowed for personalized content delivery based on user location, significantly enhancing the user experience and operational efficiency.
Shopify enables telecom companies to launch and manage online storefronts for devices, accessories, prepaid plans, and bundled services with speed and flexibility. It supports seamless omnichannel commerce, allowing telecom providers to unify digital, retail, and partner sales experiences.
Langify helps telecom companies localize their ecommerce stores across multiple languages and regions, improving customer acquisition in diverse markets. By delivering region-specific content and offers, telecom brands can increase engagement and conversion across global subscriber bases.
IQmetrix ERP provides telecom retailers with integrated inventory, point-of-sale, and operational management capabilities tailored to wireless and device sales. It enables real-time visibility into stock, activations, repairs, and commissions, improving operational efficiency across retail locations.
Shogun empowers telecom marketing teams to build high-converting landing pages for device launches, promotional plans, and seasonal campaigns without heavy developer dependency. Its visual page builder allows rapid testing and optimization of offers, improving customer acquisition and digital campaign performance.
1. Simplified, faster content updates site-wide
2. Improved speed and reliability
3. Personalized content delivery capabilities
4. Localized content delivery capabilities
GLENTEL’s transformation shows what’s possible when the right platforms, integrations, and strategy come together. Whether you're managing multiple brands, complex promotions, or regional content at scale, the right architecture can unlock speed, flexibility, and growth without starting from scratch.
If you're planning an eCommerce upgrade or looking to get more from your existing platform, let’s start the conversation. We’d love to explore how we can help you streamline operations, personalize experiences, and scale with confidence.
Contact us below.