AI
eCommerce
case study
Industry
eCommerce
Challenge
The distributor faced mounting challenges with a legacy ecommerce platform that couldn't keep up with global demand. Payment failures, shipping hiccups, and slow content updates created friction for both customers and internal teams. With operations spanning five countries and twelve locations, these hurdles limited their growth and compromised customer experience.
Results
By implementing Adobe Commerce Cloud along with Stripe, Avalara, ShipperHQ, Gorgias, and Hyvä Theme, the distributor transformed its ecommerce operations. The company achieved a 60% faster checkout process, 99.9% uptime, and tripled user engagement, while empowering marketing teams and reducing support tickets through automation and self-service tools.
Key Solution Products
Adobe Commerce, Avalara, Stripe, Shipper HQ, Gorgias, Hyvä Theme
60% Faster Checkout
99.9% Uptime Achieved
3X Increase in Engagement
$2M Est. Y1 Cost Savings
Our Client
A global aerospace electronics distributor operating in the U.S., Canada, Mexico, UK, and Germany, offering a wide range of electronic components and solutions.
The Challenge
Operating in the highly regulated and competitive aerospace electronics sector, the distributor was held back by an outdated, disjointed ecommerce system. International payment issues, inefficient shipping processes, and the need for developer intervention for every content update were costing valuable time and money. With a footprint across the U.S., Canada, Mexico, UK, and Germany, their ability to serve customers globally was falling short of expectations.
The Solution
Recognizing the need for a scalable, integrated solution, the distributor partnered with Fulcrum Digital to overhaul their digital commerce experience. After evaluating multiple platforms, Adobe Commerce Cloud emerged as the optimal choice for its flexibility and global capabilities. Fulcrum integrated Stripe to streamline international payments, Avalara for automated tax compliance, and ShipperHQ for real-time shipping logistics. Gorgias was added for enhanced customer support powered by AI-driven live chat. The Hyvä Theme delivered a fast, responsive user interface, while new SEO and self-service tools put marketing in control, reducing reliance on IT.
The Results
Post-implementation, the distributor's ecommerce operations reached new heights: checkout speed increased by 60%, site uptime hit 99.9%, and customer engagement soared to three times previous levels. International transactions became seamless, support tickets dropped thanks to intelligent chat, and marketing teams gained the autonomy to manage content and launch campaigns at speed. The business now operates with the agility and resilience needed to thrive in the global aerospace electronics marketplace.
